Commerce

Mortgage Sentinel Unveils A Secret Buying Concept To The Mortgage Industry – NMP

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Mortgage Sentinel, a partnership between Lodestar Software Solutions and RDAssociates, claims to be the first of its kind “secret shopper” service for the mortgage industry. The service uses proprietary research techniques, in-depth analysis, and hands-on training to improve interactions between mortgage lenders and prospective borrowers.

According to Richard Douglass, President of RDA partner, “Personal customer interactions are inherently a black box, and secret shopping is the perfect tool to help originators improve the way they communicate with borrowers.”

Mortgage Sentinel leverages LodeStar’s network, an experienced mortgage technology provider with RDAssociate’s 20 years of compliance work experience, to develop a solution that monitors loan officers’ compliance with internal protocols and industry regulations. According to Douglass, the approach “ultimately leads to higher performance and higher profit for the mortgage lender”.

Mortgage Sentinel specialists work with mortgage lenders in advance of quality assurance or “secret shopper” audits to understand all policies and procedures that are in place to support compliance efforts. The compliance team will focus on specific problem areas and company-specific requirements in order to customize the quality assurance process.

From there, the Mortgage Sentinel team collects data by contacting the customer’s customer contact agents as potential borrowers. The subsequent interviews are recorded and the accumulated data is analyzed using the criteria set at the beginning of the project.

According to Jim Paolino, CEO and founder of lodestar“We are very focused on the technology to track leads, customers in the pipeline, and past customers who are automating the lending process. However, this automation does not take into account the inherently personal nature of the mortgage process. At the end of the day, whether or not to get a loan often comes down to a conversation between the borrower and the lender. We aim to improve and provide insight into this very human part of the loan. “

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