Brand Destination Germany shapes positive mood at the start of vGTM 2021

The ongoing GTM Germany Travel Mart of the German National Tourist Board (DZT), known as vGTM 2021, started on April 27th and will run until the 29th of India. The partner country of the GTM 2021 is Mecklenburg-Western Pomerania.

95 percent of the survey participants expect Germany to be at least as attractive for visitors as a travel destination after the crisis as it was before, and almost 30 percent even expect Germany to gain market share in international competition.

Petra Hedorfer, CEO of the GNTB said “Even during the Corona crisis, Germany as a travel destination enjoys a high level of brand awareness and a positive attitude – both among customers and trading partners. This high level of confidence in the attractiveness of our brand continues in the business expectations that have been expressed.Important sales events for German incoming tourism are predominantly optimistic for the current financial year: More than half (53 percent) expect an improvement in 2021 compared to the crisis year 2020 Third expect a similar course of business as in the previous year. “

She continued “At 58 percent, the positive sentiment towards Germany as a travel destination is even above average among buyers from overseas markets. It is therefore important to provide all GTM participants – German suppliers as well as international buyers – with specific information and arguments with which we can create trust with potential guests, convey security and further strengthen their willingness to travel. “

Tobias Woitendorf, Managing Director, Director, TMV specified, “Similar to the International Tourism Exchange Berlin, we focus on the future topics of safe travel, sustainability, health tourism and accessibility, which are presented to the trade visitors using practical examples. Even if travel is not yet possible, the exchange with international tour operators about changing framework conditions and travel interests is important. We have to think beyond Corona. The vGTM 2021 is a welcome and suitable platform for this. “

According to travel managers, the recovery has already begun. 38 percent expect a return to pre-crisis levels as early as next year, and more than three quarters say they will return to 2019 levels by 2023 at the latest.

The recovery phase is supported by the high appreciation of the surveyed buyers for the tourist offers in Germany as a travel destination. The aspect of sustainability scores particularly well here: 84 percent rate the quality of sustainable products in Germany as good / very good. Digital offers in Germany as a travel destination also receive top marks: 93 percent of major customers rate the digital offer as good to very good.

Germany’s northeastern state offers with its Baltic Sea coast, the Mecklenburg Lake District, UNESCO World Heritage Sites, Hanseatic cities and the state capital with its castle ensemble a diverse tourist offer for international guests. “10 reasons to discover Mecklenburg-Western Pomerania†is the name of a webinar with which the GTM partner country presents itself to international key accounts on the first day of the workshop.

With a comprehensive information program, vGTM 2021 supports all those involved in the development of renovation strategies to start German inbound tourism out of the Corona crisis. This includes webinars, panel discussions and “Meet the Experts†sessions with market insights.

The GTM is organized annually by the German National Tourist Board (DZT) in cooperation with changing partner regions and cities. The centerpiece of the event is the workshop. Providers from the hotel industry, transport as well as local and regional tourism organizations present their offers to the international specialist audience – key account managers of the international travel industry from important source markets for German tourism. The participants can make new contacts and deepen existing ones, hold technical discussions and do business with German suppliers.