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Many companies struggle to effectively interact with their website visitors, let alone omnichannel experiences. Marketing teams have limited tools to deliver relevant and consistent content to their diverse audiences. How can brands stand out in a special way if their digital experiences are not optimal and inspire customers across multiple points of contact?
Digital experience teams, including creative, design, and content marketing, need to work with demand generation and campaign teams to embody their brand story and deliver relevant and optimized omnichannel experiences.
In this webinar we show a new co-innovation between OpenText â„¢ Digital Experience and Google â„¢ that offers a groundbreaking marketing achievement. Get insights on how to create seamless digital experiences with exceptional data-driven customer interactions and effective marketing campaigns that optimize ad spend and SEO.
This webinar covers:
- Why a collaborative approach is key to better digital experiences
- How to rethink your content and campaign strategy and adapt to a data-driven digital world
- How to deliver the right experience and track the actions of known and unknown audiences
- Ways to bring together personalization, campaigns and omnichannel delivery technologies
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